Strategic management Essay Example | Topics and Well Written Essays - 2000 words - 5

Strategic management - Essay ExampleThe cry rearing system is characterised by small farmers who mainly keep less that 10 beef kine. Kapak should increase the number of retailers and expand avow distribution network through Agra trading in order to reduce the bargaining power of the retailers. The come with should also segment the market and build strategic partnerships with the farmers. The company can start beef cattle rearing in order to ensure a constant supply high quality beef cattle. In addition, Kapak must enter the emerging markets such as Middle East and South the States in order to minimise competition in the saturated domestic and EU market. Table of limit page number 1.0. Introduction4 2.0. Business purlieu .4 2.1. Pestle analysis.4 2.1.1. Political environment..4 2.1.2. Economic environment ..4 2.1.3. Social environment 5 2.1.4. Technological environment 5 2.1.5. Legal environment...5 2.1.6. ... Kapaks Value chain7 6.1. Beef cattle maturation.7 6.2. Processing.. 7 6.3. dispersion and marketing 7 6.4. Customer base8 7.0. Strategy appraisal and recommendations. 8 8.0. Conclusion 9 9.0. Bibliography . 10 Introduction Kepak history dates back mid-1960s when Noel Keating established a retailer butchers business. Keating continue supplying wholesale beef to the viands service sector in to the larger market. The retailer was sell beef under the EUs Common Agricultural Policy and utilized export acknowledgement refunds for large supplies to Middle East and North Africa. The company currently operates nine manufacturing units in Ireland and UK and has employed more(prenominal) than 1,700 employees. In 2010, the company netted about US $ 1 billion in taxs and principal revenue generating activities were animal slaughter and sell of processed meat through the meat division (Bell, McLoughlin and Shelman, 2011, p. 4). The paper forget discuss the business environment of Kapak, the current strategy, the value chain, and provide strategic recomme ndations for long-term success and positivity of Kapak. Business environment PESTLE Analysis Political environment The manager of Kepak Convenience Foods has often cited food safety as a major political concern. A major food and mouth